Vision:
o Preservation and promotion of Human and aesthetic values amidst Consumerism and Materialism through Urdu Culture, Language & Literature.
Mission:
o To spread awareness about the syncretic and synergetic genius and importance of Urdu culture, language & literature.
o To develop the literary taste & sense and significance of language and culture.
o To create the love & respect for values, especially human values.
o To ignite the sense of elegance, dignity, magnanimity & delicacy.
o To ignite the passion for learning, teaching, and employability based on human utility.
o To protect and promote creativity and originality.
o To promote scholastic & research aptitude.
o To promote communicative skills among the students to become successful in the market and society.
Thrust Areas:
o Study of modern culture, language and literature laced with overall classical background.
o Deccani culture, language and literature
o Codiocology based higher research
o Oriental poetics
o Modern theories of criticism
o Linguistics
o Translation
o Hindustani Cinema
o Urdu & Fine Arts